When a crisis hits, there is no time to waste. Do you respond pro-actively by telling your story? Do you prepare to attack your adversary? Or do you mount an assertive defense? As distinguished journalists with decades of experience working under intense deadline pressure, G.F.BUNTING+CO executives have a unique ability to respond calmly, strategically and decisively.

No one likes to be put on the spot. Multiply that dread many times over when questions come from a pack of hostile journalists. G.F.BUNTING+CO prepares our clients for press interviews, confrontational or not, with rigorous practice sessions that simulate the real thing.

Our work with professional athletes, agents and team owners has involved a variety of matters, but share a common theme: We help protect and enhance reputations. We provide strategic advice that helps guide decision-making, legal strategy and media strategy. Often, our sports clients and their representatives have relied on us in extraordinary circumstances.

A single, off-hand tweet can cause huge headaches – or worse – for your company. Digital media are reshaping the way people communicate and the way information is shared. What’s not as obvious is how to harness and manage online media to your advantage. G.F.BUNTING+CO has developed a best-in-class digital media practice that focuses on utilizing online and social channels for strategic and crisis communications.

As veteran journalists with decades of experience, including covering higher education in California and around the nation, we specialize in helping academic institutions deal with hostile media inquiries while showcasing their improvements and strengths in investigating sexual assaults under Title IX. Whether it is for a small liberal arts college or a Division I university football powerhouse, we fashion creative responses that tell the college’s story within the confines of educational and privacy rights.

We provide round-the-clock media monitoring so that our clients are fully informed about everything that is being written and said about them and their company. Our staff compiles up-to-the minute updates of what’s being communicated in print and broadcast, online, on Twitter or Facebook. Clients typically receive an early-morning report of media coverage from the previous news cycle. In crisis situations, we provide 24/7 media monitoring reports to stay on top of every breaking news developments as they happen.

We understand technology. Four of our senior executives covered technology as editors and reporters at major newspapers. Yet our work for our technology clients involves much more. We typically do not pitch products, the latest app or the newest “solution provider.’’ Rather, we help clients with corporate strategy, media management, sensitive personnel issues, media training and communication of financial issues. We know how to craft a compelling narrative; we also know when a story idea will fall flat.

We work closely with legal counsel to establish communications strategies for litigation, negotiations and reputation management. Sometimes, we believe that a strong offense is beneficial. Sometimes, a quiet defense is the best course. As former journalists, we have decades of experience covering lawsuits and trials. We know what the media look for, how the media will respond, and how best to communicate with them.